Anna Ullman Sersé appointed CEO of Nelly

Qliro Group has appointed Anna Ullman Sersé as CEO of Nelly. Anna has been Interim Head of Nelly since April 2018 and Head of Business Development at Qliro Group since 2016.

"We are pleased to appoint Anna Ullman Sersé as permanent CEO of Nelly. Anna has long experience in retail and has supported Nelly in its strategy development since 2016 and has been Interim Head of Nelly since 2018. Nelly is one of the strongest brands in the Nordic region for fashion online and Anna is well suited to take Nelly to the next phase,” says Marcus Lindqvist, President and CEO of Qliro Group.

Anna Ullman Sersé became Interim Head of Nelly in April 2018. Prior to that, she was Head of Business Development for Qliro Group since 2016, responsible for the strategy development for Nelly and the other business areas. Anna has long experience as a management consultant at Accenture Interactive. As Nordic lead for retail, she worked with most of the largest retailers in Sweden. Anna holds a Master of Law and a Master of Science in Business Administration from Stockholm University.

For more information, please visit www.qlirogroup.com, or contact:
Niclas Lilja, Head of Investor Relations
Telephone: +46 736 511 363
E-mail: ir@qlirogroup.com

About Qliro Group
Qliro Group is a leading Nordic e-commerce group in consumer goods, lifestyle products and related financial services. Qliro Group operates the leading Nordic marketplace CDON.COM, the online fashion brand Nelly.com and Qliro Financial Services that offers financial services to merchants and consumers. In 2017 the Group had sales of SEK 3.4 billion. Qliro Group’s shares are listed on the Nasdaq Stockholm Mid-Cap segment under the ticker symbol QLRO.

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