Robust, Responsive and Cost Effective Touch In Cars

There is an increasing demand for safety and comfort in cars. More complex systems with ever increasing options and features are to be combined with smooth, responsive and intuitive interfaces so that the driver can concentrate on maneuvering the car. This is not an easy task to accomplish.

Apart from the user interface design the car manufacturers will have to adapt to the demand trends (in the business) and the buyer’s preferences and expectations. For many buyers, the infotainment system has recently become a key factor in the decision-making process. In particular, a critical part of a well-designed infotainment system is a touch screen that surpasses the buyer’s expectations in the market segment. The challenge is to offer a robust and responsive touch with a premium feel at a competitive price.

So, what if there is a proven touch solution available at larger screens and at a reduced price. Well, this is now on the table in the shape of Neonode's 2019 touch solution. In this new variation the bill of material is significantly reduced. The robust, low latency, responsive touch is still there.

An affordable solution with a premium feel.

Stefan Holmgren, PhD Senior Optical Engineer at Neonode has written a white paper on the subject. You can find the white paper attached or at; neonode.com/newsroom

Press Contact
Åsa Bjurholm, VP Marketing at Neonode, asa.bjurholm@neonode.com

About Neonode
Neonode Inc. (NASDAQ:NEON) develops and licenses user interfaces and optical interactive touch solutions based on its zForce optical blocking technology. Neonode touch solutions enable touch interaction on any surface and are ideal for integration in a wide range of applications within the automotive, consumer electronics, medical, robotics and other markets. The company also develops, manufactures and sells advanced sensor modules based on the company's proprietary zForce optical reflecting technology. These sensors allow for touch interaction, mid-air interaction and object sensing. To date, Neonode’s technology has been deployed in approximately 72 million products, including 4 million cars and 68 million consumer devices.

NEONODE, the NEONODE logo and ZFORCE are trademarks of Neonode Inc., registered in the United States and other countries. ZFORCE CORE is a trademark of Neonode Inc.

For further information please visit www.neonode.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements relating to expectations, future performance or future events, and product cost, performance, and functionality matters. These statements are based on current assumptions, expectations and information available to Neonode management and involve a number of known and unknown risks, uncertainties and other factors that may cause Neonode's actual results, levels of activity, performance or achievements to be materially different from any expressed or implied by these forward-looking statements.

These risks, uncertainties, and factors are discussed under "Risk Factors" and elsewhere in Neonode's public filings with the U.S. Securities and Exchange Commission from time to time, including Neonode's annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are advised to carefully consider these various risks, uncertainties and other factors. Although Neonode management believes that the forward-looking statements contained in this press release are reasonable, it can give no assurance that its expectations will be fulfilled. Forward-looking statements are made as of today's date, and Neonode undertakes no duty to update or revise them.