GUATEMALA’S GROWING CRUISE INDUSTRY MAXIMIZES REVENUE POTENTIAL

One of the reasons to visit Guatemala this year lies within their cruise offering, which allows passengers to experience just enough about the country’s culture, gastronomy and exotic nature to lure back approximately 70 percent of visitors for a longer stay, according to data published by INGUAT (Guatemala’s Tourism Board). “Guatemala has received approximately 218,328 cruise passengers over the past few years, 98 percent of them recommend the destination,” said Pedro Duchez, director of INGUAT. “A large part of our work has been focused on the promotion of this sector by strengthening