Major order for Nimo from Korean luxury housing projects
Swedish industrial company Nimo is the world’s largest drying cabinet manufacturer. The market outside Scandinavia hasn’t been particularly large-scale so far, with South Korea being the outstanding exception. Two lavish residential projects in Busan City and Seoul has acknowledged the many benefits of Nimo’s products, and an order of 1,500 units for installation in the newly built luxury apartments has been made. The order brings the total number of Nimo-delivered drying cabinets to South Korea to 10,000.
– This is an enormous success for us, and it confirms that our drying cabinets has a natural place in modern laundry rooms, says Timo Taiminen, MD of Nimo.
Nimo is the world’s largest manufacturer of drying cabinets and develops energy-efficient products for the professional market and, through external brands, end consumers. Their market consists primarily of the Nordic countries, but there are exceptions. South Korea is often said to be a country positioned at the technological forefront, and has proven to be an interesting export market for the Swedish industrial company.
– The South Korean market is incredibly competitive. High-tech appliances are highly valued by the customers. The drying cabinet is a niche product and will probably not reach the same popularity as the tumble dryer. But due to the environmentally friendly and energy saving qualities of our products, the exporting side can become an increasingly important part of our company’s turnover, says Timo Taiminen.
Nimo has delivered 10,000 units to South Korea, with the first order made back in 2002. The newly placed order consists of 1,500 units of various product models.
– Despite South Korea not being a key market for us at the moment, we believe there’ll be several more major orders in the future, which in turn will grow our market share, says Timo Taiminen.
Nimo’s distributor in South Korea, Jang Deug Park, says that the Korean customers are seeing the benefits and advantages of the Swedish drying cabinets more and more – the unique design, their extensive durability along with the low energy consumption.
– Our strategy to process the market profitably is to take part in new construction projects such as the ones in Busan City and Seoul, but also in the many upcoming rebuilding projects around the country. There are millions of houses in need of rebuilding. Nimo’s goal in South Korea is to triple our sales, says Jang Deug Park, Nimo’s sales distributor in South Korea.
Nimo has sold 10,000drying cabinets to South Korea, and is now delivering another 1,500 units to luxury housing projects in Busan City and Seoul.
For further information
Timo Taiminen, MD Nimo, +46 (0) 506-488 05, timo.taiminen@nimoverken.com
Magnus Sjöbäck, press officer Nimo, +46 (0) 70-445 15 99, magnus.sjoback@nimoverken.com
Nimo offers energy efficient drying cabinets, sinks and technical accessories for the laundry room to retailers, wholesalers and consumers in the Nordic region. The business started in 1944, has a turnover of SEK 180 million and currently employs 100 dedicated staff. Nimos factory is located in Hova, Sweden. www.nimoverken.com
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