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  • Ebba Ekelund

    PR Manager Nordics


    +46701865282
    https://visitsweden.com/
  • Jim Hofverberg, Corporate Communications

    Corporate Communications Officer


    https://corporate.visitsweden.com/om-oss/

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    – Med en god porsjon humor har vi valgt å løfte fram de sidene av Sverige som vi vet tiltrekker reisende. Vi vil vise at Sverige tilbyr en annen form for luksus – en «luxury of a different nature»
    Susanne Andersson, administrerende direktør i Visit Sweden.
    If you are over 18 years old, enjoy being frightened, and can be in Sweden on October 11, you could be the one we are looking for to participate in “The Peak Fear Experiment”. Together with researchers from Recreational Fear Lab and our participants, we will find the sweet spot between fun and unpleasant. The experiment will subject the participants to different types of fear to discover their "Peak Fear".
    Mårten Westlund, PR and Communications Director at Liseberg
    Frightening entertainment may have a range of positive psychological effects; it may actually be good for us to play with our fears by, for instance, watching scary movies or visiting ‘haunted attractions’. Such entertainment, it seems, can function as a kind of fear vaccine, and build up resilience to stress and anxiety by practising emotion regulation and expanding our limits. So, we’re very excited about this collaboration with Liseberg and about seeing how our research results may be used to optimise scary entertainment in the real world.
    Mathias Clasen, PhD and co-director of Recreational Fear Lab at Aarhus University
    At Liseberg, we are experts at creating emotional experiences, whether these concern g-forces, concerts or, as during Halloween, fear. Through “The Peak Fear Experiment” we aim to deepen our knowledge of fear and horror so that in the future we can attract more people of all ages and customise frightening and entertaining experiences for everyone.
    Mårten Westlund, PR and Communications Director at Liseberg
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