Visit Sweden har det offisielle oppdraget fra den svenske regjeringen om å markedsføre Sverige som reisemål. Vår visjon er at Sverige innen 2030 er verdens mest bærekraftige og attraktive reisemål bygget på innovasjon. Nå mer enn noen gang, må målrettet reise være meningsfylt, bevisst og skape varig verdi med hensyn til våre gjester, for lokalsamfunnet og planeten vår. Velkommen til Sverige.
PR Manager Sweden and Nordics
– Med en god porsjon humor har vi valgt å løfte fram de sidene av Sverige som vi vet tiltrekker reisende. Vi vil vise at Sverige tilbyr en annen form for luksus – en «luxury of a different nature»
If you are over 18 years old, enjoy being frightened, and can be in Sweden on October 11, you could be the one we are looking for to participate in “The Peak Fear Experiment”. Together with researchers from Recreational Fear Lab and our participants, we will find the sweet spot between fun and unpleasant. The experiment will subject the participants to different types of fear to discover their "Peak Fear".
Frightening entertainment may have a range of positive psychological effects; it may actually be good for us to play with our fears by, for instance, watching scary movies or visiting ‘haunted attractions’. Such entertainment, it seems, can function as a kind of fear vaccine, and build up resilience to stress and anxiety by practising emotion regulation and expanding our limits. So, we’re very excited about this collaboration with Liseberg and about seeing how our research results may be used to optimise scary entertainment in the real world.
At Liseberg, we are experts at creating emotional experiences, whether these concern g-forces, concerts or, as during Halloween, fear. Through “The Peak Fear Experiment” we aim to deepen our knowledge of fear and horror so that in the future we can attract more people of all ages and customise frightening and entertaining experiences for everyone.
