NOBA LAUNCHES NEW SAVINGS ACCOUNT IN SWEDEN AND NORWAY
STOCKHOLM, 9. November 2023: NOBA introduces a new savings account, Sparkonto Smart, under the Nordax Bank brand. The account is made directly available to Swedish customers and will be introduced on the Norwegian market at the end of November. Through its brands, NOBA offers savings products in seven markets, and so far in 2023, the bank has grown the savings account portfolio by over 90,000 new accounts. Sparkonto Smart is a variable interest savings account with two fee-free withdrawals per year and is protected, just like other savings accounts, by the government's deposit guarantee scheme.
“Making savings more attractive and flexible is more important than ever. We continuously review how we can reach a wider target group while also responding to what our existing customers are asking for. With Sparkonto Smart, we have a good complement to the existing savings offering, which is beneficial to our customers, while it is also positive for us to continue developing and diversifying our product portfolio”, said Arash Bigloo, Head of Treasury at NOBA
NOBA today offers, via two of its brands, Bank Norwegian and Nordax Bank, various savings accounts in seven markets. In the last quarter alone, growth in the number of savings accounts amounted to 14 percent for Nordax Bank and 5 percent for Bank Norwegian.
“It is great to be able to welcome so many new savings customers, especially at a time when more and more households feel that their finances are under pressure. We work continuously, not least through national campaigns, to investigate and inform about financial health and personal finances, including the importance of having an extra buffer. We see the increased interest among the savings customers that we are now meeting as confirmation that we have a high level of trust among customers while at the same time offering competitive interest rates”, said Arash Bigloo.
For more information, please contact:
Oliver Hofmann, Head of Communication & ESG, NOBA
press@noba.bank
About NOBA Bank Group
With a diversified offering through three brands, Nordax Bank, Bank Norwegian and Svensk Hypotekspension, plus two million customers, we have the size, the skill, and the scale to enable healthier finances for more. NOBA collates specialised, customer-centric, financial offerings that are sustainable for the individual, the bank and society at large, both today and tomorrow. NOBA Bank Group AB (publ) (“NOBA”) is owned by Nordic Capital Fund IX, Nordic Capital Fund VIII and Sampo. Today, the NOBA group has approximately 650 employees and is active in seven markets. As of 30 June 2023, lending to the public amounted to SEK 101.5 billion and deposits to SEK 87.2 billion.
Read more about NOBA and our brands at www.noba.bank.