NYC & COMPANY UNVEILS NEW "UNLOCK NYC" CAMPAIGN TO INSPIRE AND STIMULATE WINTER TRAVLE TO NEW YORK CITY
— New Tips to Showcase Only-in-NYC and Lesser Known NYC Experiences to Help Visitors “Find a Winter Less Ordinary” —— Lowest Hotel Room Rates of the Year and Dining and Theater Deals Make NYC More Affordable for Global Travelers —NYC & Company, New York City’s official destination marketing organization, announced a new year-round seasonal promotion, Unlock NYCTM, with the first iteration to expand visitation to the five boroughs during the winter, utilizing the new tagline, “Find a Winter Less Ordinary.” The new marketing and communications initiative was unveiled during World Travel