NYC & COMPANY ENCOURAGES SUMMER TRAVEL TO NYC WITH LAUNCH OF NEW SUMMER PROMOTIONAL CAMPAIGN
— Approximately 15 Million Visitors Expected to Visit NYC During Summer Months —— New, Only-in-NYC and Affordable Experiences as well as Dining and Theater Deals Make Summer a Perfect Time for a New York City Vacation —New York City (May 6, 2015) — NYC & Company, New York City’s official marketing, tourism and partnership organization, has now launched its summer initiative, Hello Summer, to encourage visitors to book summer travel to New York City, take advantage of affordable summer activities and enjoy restaurant and theater savings. The new promotional effort highlights the