NYC & COMPANY HOSTS PAN-EUROPEAN MICE EDUCATIONAL TO NEW YORK CITY
NYC & Company, the official tourism organisation and convention bureau for New York City, recently hosted 17 pan-European buyers on an educational to highlight New York City’s offerings as a MICE destination. The trip took place from 23rd – 27th April 2015.“New York City welcomed approximately 6.1 million meeting and convention delegates in 2014, up from 5.9 million the previous year,” commented Fred Dixon, CEO & President of NYC & Company. “The MICE sector is a vital contributor to New York City’s tourism economy and continuing the growth out of key European markets is a top priority for