NYC & Company announces Taylor Swift as New York City’s global welcome ambassador
—New ‘Welcome to New York’ Marketing and Communications Campaign Invites the World to Visit New York City— —Yearlong Global Tourism Collaboration to Use ‘Welcome To New York’ from Taylor Swift’s New Album 1989 to Celebrate New York City—New York City (October 28, 2014) —Today, Taylor Swift joins NYC & Company, New York City’s official marketing, tourism and partnership organization, to announce her participation as New York City’s Global Welcome Ambassador for 2014–2015. As part of the collaboration with Taylor, NYC & Company today launched a global tourism campaign—Welcome To New York—