Adnams and O-I create UK’s lightest branded beer bottle
New container saves 100 tonnes of carbon each year
Adnams of Southwold has partnered with glassmaker O-I to develop the UK’s lightest branded 500ml glass premium ale bottle. At 280g, the innovation shaves a further 19g off the brand’s already market-leading lightweight bottle creating an additional annual carbon saving of 100 tonnes and removing 115 tonnes of glass from the waste stream.
Adnams pioneered the use of lightweight branded glass in the premium packaged ale sector when it worked with O-I to launch a 299g bottle in 2007. This style of long-neck, lightweight pack has since helped regenerate the entire sector, which had grown to £490 million by the end of 2014[1]. Adnams hopes its latest move will inspire other brewers to seek further carbon savings.
O-I’s designers and manufacturing personnel at Harlow were able to shave weight off while retaining the distinctive shape and height of Adnams bespoke bottles. This meant that there was no impact on the filling equipment or tertiary packaging. The brewer is steadily moving production of all its bottled beers into the new container.
Benedict Orchard, environmental sustainability manager at Adnams, commented, “Constant environmental improvement is part of the DNA at Adnams. We wanted to see how far we could push our bottle as it is a key component of our overall carbon footprint. We had done it before and knew O-I. They are very forward thinking and share our ethos, so it was logical to work together.”
Paul McLavin, marketing and business development manager for O-I in the UK, said, “We are aware that other glassmakers offer standard bottles at 280g but are excited to be able to offer customers an embossed bottle, with all the branding benefits that brings, which advances sustainability. O-I is constantly working with customers and in its own Innovation Centre to push forward the boundaries of glass production; with its infinite recyclability, glass is the most sustainable packaging brands can choose.”
[1] Source: Marstons Premium Bottled Ale Market Report 2015
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About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass container manufacturer and preferred partner for many of the world's leading food and beverage brands. The Company had revenues of $6.8 billion in 2014. Following the acquisition of Vitro’s food and beverage business, the company now employs approximately 27,000 people at 81 plants in 23 countries. With global headquarters in Perrysburg, Ohio, U.S., O-I delivers safe, sustainable, pure, iconic, brand-building glass packaging to a growing global marketplace. For more information, visit o‑i.com.
O-I's Glass Is Life™ movement promotes the widespread benefits of glass packaging in key markets around the globe. Learn more about the reasons to choose glass and join the movement at glassislife.com.
For more information, contact:
Philip Tutt
Tel: 02381 845025
About Adnams
Adnams, the brewer, distiller and retailer, is an independent values-based family business committed to a sustainable future. It has been brewing from its base at Southwold on the Suffolk coast for over 100 years and produces a range of cask and bottled beers, which are available in pubs and supermarkets nationwide. The company has an estate of pubs, hotels and self-catering accommodation and a chain of successful retail stores. For further information about Adnams visit: www.adnams.co.uk
For further information contact:
Emma Hibbert, Marketing Director
Tel: 07766 206203
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