Feel Good Drinks demonstrates popularity of glass
The rising popularity of glass packaging in the soft drinks sector has been marked by a fresh retail initiative from Feel Good Drinks, the home of 100% natural drinks.
Feel Good has launched its 275ml glass packed juice drinks in a 4 pack format into the grocery sector following a very successful introduction in the on trade. Steve Cooper, marketing director for Feel Good Drinks says, “Our drinks offer a better quality, healthier option as they are made with 100% natural ingredients, provide one of your five a day and contain absolutely no added sugar. The glass packaging reinforces this quality and ensures that our drinks not only look good but also taste good.”
The simple, clear glass bottle, made by O-I, is complemented with a natural label design which reinforces the Feel Good’s product quality. The 275ml 4 packs come in two flavours – orange & mango and cranberry & pomegranate and have already secured national listing in Sainsbury’s and Morrisons.
Paul McLavin, UK sales manager for O-I Europe says, “This decision by Feel Good shows that glass has a great future in the soft drinks aisle. There is a chasm between what is available in glass and what consumers want to see in the material. Recent research by FEVE, the European trade association for the glass industry, revealed that 37% of consumers would prefer to buy their soft drinks in glass, but only 10% said that glass was the material they most often used for the category. This represents a huge unsatisfied demand for glass packaging.”
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About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world’s largest glass container manufacturer and preferred partner for many of the world’s leading food and beverage brands. With revenues of $6.6 billion in 2010, the company is headquartered in Perrysburg, Ohio, USA, and employs more than 24,000 people at 81 plants in 21 countries. O-I delivers safe, effective and sustainable glass packaging solutions to a growing global marketplace. For more information, visit www.o-i.com.
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