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The Glass Is Life movement echoes exactly what we think about glass – to us, it’s joyful, life-enhancing and natural. We wouldn’t be the Bottle Boys without glass.
Martin Barrett Aagaard
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O-I’s new eCatalog puts choice and convenience within customers’ reach

O-I launches an easy-to-use online tool to help customers identify the right glass package from its vast offering of standard containers for Beer , Food , Non-Alcoholic Beverages , Spirits  and Wine .Finding the right choice of packaging can speed product development and boost the marketing and presentation of brands. To help brand managers develop their product strategy, O-I has launched a new

The return of Frugo – glass wins young customers for Poland’s fruit drink sensation

The renaissance of one of Poland’s most avant garde fruit juice brands from the 1990s has been inspired by the development of new glass packaging. Frugo rose from the ashes in 2011 to a sales value of 80 million PLN by the end of the year. And the trend has just come to the UK, where Tesco has listed the brand’s 250ml glass bottles to attract a young, health conscious market in this country. The 1990s – in the UK, it was the decade of Tamagotchi, grunge, Pokemon, Beverly Hills 90210 and Friends. In Poland, young people would not be seen without Frugo, an unusual drink with an intensely

Feel Good Drinks demonstrates popularity of glass

The rising popularity of glass packaging in the soft drinks sector has been marked by a fresh retail initiative from Feel Good Drinks , the home of 100% natural drinks. Feel Good has launched its 275ml glass packed juice drinks in a 4 pack format into the grocery sector following a very successful introduction in the on trade. Steve Cooper, marketing director for Feel Good Drinks says, “Our drinks offer a better quality, healthier option as they are made with 100% natural ingredients, provide one of your five a day and contain absolutely no added sugar.

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