O-I teams up with The Bottle Boys to promote the use of glass to millennials
Mex, Switzerland (6 July 2015) - O-I Europe has secured an exclusive contract with You Tube music sensations, The Bottle Boys.
The boys, who play all their music on perfectly tuned glass bottles, have more than 77,000 YouTube subscribers, and their biggest hit, Michael Jackson’s Billie Jean has been viewed more than 6 million times.
They are the perfect partner to help O-I appeal to millennials, the first generation to have grown up consuming foods and beverages primarily packaged in materials other than glass. At the same time, this generation is more sensitive than any other to sustainability issues. O-I is keen to explore how to engage millennials with glass packaging, a material with which they may have had limited contact and few childhood points of reference.
The deal includes special concerts at O-I events and for O-I customers, and Glass Is Life™ branding at engagements and on each of their monthly BottleMondays You Tube videos. O-I is supporting the campaign through its own Glass Is Life social media channels. [View the launch video here].
Marie-Laure Susset, brand and external communications manager for O-I Europe, said, “This partnership provides a brilliant way to engage millennials with glass packaging and our Glass Is Life movement. Through their fun way to reuse glass, the BottleBoys will open the door for meaningful discussions about the benefits and sustainability of glass.”
Band member, Martin Barrett Aagaard, says, “Most bands consist of brass, strings or woodwind but our instrument of choice is glass. The Glass Is Life movement echoes exactly what we think about glass – to us, it’s joyful, life-enhancing and natural. We wouldn’t be the Bottle Boys without glass.”
ENDS
For further information and a selection of high resolution and web optimised images please contact Philip Tutt at 360 Integrated on:
Tel: 44 (0) 7785 718901 E-mail: philip@360integrated.com Twitter: @360IntegratedPR
About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass container manufacturer and preferred partner for many of the world's leading food and beverage brands. The Company had revenues of $6.8 billion in 2014 and employs approximately 21,100 people at 75 plants in 21 countries. With global headquarters in Perrysburg, Ohio, USA, O-I delivers safe, sustainable, pure, iconic, brand-building glass packaging to a growing global marketplace. For more information, visit o-i.com.
O-I's Glass Is Life™ movement promotes the widespread benefits of glass packaging in key markets around the globe. Learn more about the reasons to choose glass and join the movement at glassislife.com.
About The Bottle Boys
Almost ten years ago, four friends got a party going by improvising tunes on beer bottles and the crowd went wild. Over the following years, the boys took their bottles to the streets busking, participated in talent shows (including the 2013 Britain’s Got Talent), and started sharing videos of their cover numbers on YouTube. Now, 10 years, millions of YouTube views, hundreds of shows in more than 25 countries all over the world and dozens of TV appearances later, the Bottle Boys have become a global phenomenon and together they continue to rock ANY party!
Follow them here: www.thebottleboys.com | www.youtube.thebottleboys.com | www.facebook.com/bottlesonly | www.twitter.com/thebottleboys | www.instagram.com/thebottleboys |www.plus.google.com/+thebottleboys
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