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The Glass Is Life movement echoes exactly what we think about glass – to us, it’s joyful, life-enhancing and natural. We wouldn’t be the Bottle Boys without glass.
Martin Barrett Aagaard
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O-I teams up with The Bottle Boys to promote the use of glass to millennials

Mex, Switzerland (6 July 2015) - O-I Europe has secured an exclusive contract with You Tube music sensations, The Bottle Boys. The boys, who play all their music on perfectly tuned glass bottles, have more than 77,000 YouTube subscribers, and their biggest hit, Michael Jackson’s Billie Jean  has been viewed more than 6 million times. They are the perfect partner to help O-I appeal to millennials, the first generation to have grown up consuming foods and beverages primarily packaged in materials other than glass. At the same

O-I demonstrates commitment and innovation to independent brewers at BeerX 2015

Harlow, 23 March 2015 - O-I has presented the latest innovations in glass packaging to the independent and craft beer sectors at BeerX, the festival of beer hosted by the Society of Independent Brewers (SIBA) at Sheffield Ice from 18thto 21stMarch. The glassmaker offers a choice of over 50 standard bottles for the beer sector, all available directly or via O-I’s distribution partners, so they are accessible to even the smallest microbreweries. In addition, this year O-I presented brewers with samples of its first two black glass beer standards, which will be available from May and

O-I APPOINTS RENS DE HAAN TO LEADERSHIP ROLE IN NETHERLANDS AND THE UK

Lausanne, (March 26, 2014) - O-I, the world’s leading glassmaker, has appointed Rens de Haan to the new role of Country Group Executive for the Netherlands and UK. Rens will be responsible for the overall operational and commercial functions of O-I in the Netherlands and the UK, comprising 5 plants and 1500 employees. He will take the lead in strengthening O-I’s capabilities and competitiveness in these countries to support the developing needs of customers for more sustainable and healthy glass packaging solutions. Vitaliano Torno, Vice President European Countries for O-I, says, “

LIFE THROUGH GLASS by GLASS IS LIFE™

Glass and wine: the perfect combination! The worldwide glass packaging leader O-I launches « Life Through Glass », a free photo contest on social networksShare your love of photography and your love of wine and win a great prize in a new photographic competition organised by O-I, the world’s leading glass packaging supplier.« Life Through Glass » is a free competition to be run on social networks from September 25 until October 24, 2012 midnight CET. O-I is inviting anyone aged 18 or over with a Facebook or Instagram account to share their pictures #THROUGHGLASS and have a chance to

“Glass is Life™” – O-I’s global communication campaign - builds on successful first phase by introducing new glass advocates

The second phase of “Glass is Life™” - the first ever global marketing campaign for glass – has been launched with the introduction of two new European glass advocates. The campaign, by the worldwide leader in glass packaging O-I, is aimed at promoting the unrivalled advantages of glass in building brand identity and value, and delivering important benefits such as health, taste and sustainability. After a first phase in 12 countries and 7 languages (USA, Canada, Benelux, France, Italy, Poland, Australia, New Zealand, Argentina, Brazil, Colombia and Peru), the campaign has already

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