O-I joins forces with Carlsberg to advance sustainable packaging
O-I joins Carlsberg Circular Community Initiative
Bussigny, Switzerland (January 23, 2014) – O-I, the world’s largest glass container manufacturer, has joined forces with the Carlsberg Group, the world’s fourth largest brewing company, in a landmark packaging sustainability initiative.
The new Carlsberg Circular Community (CCC) is a platform where Carlsberg and O-I, together with other selected suppliers, will collaborate on developing future packaging solutions. The CCC partners will use the Cradle to Cradle® design framework, a scientific approach to improve economic, social and ecological benefits of products.
O-I will provide its extensive sustainability expertise to assess current glass packaging and will work closely with Carlsberg and its CCC partners to launch Carlsberg’s first Cradle to Cradle® -certified glass packaging solution by 2016.
“We are pleased to be sharing our sustainability expertise with Carlsberg and the Circular Community partners to deliver real benefits to consumers, society and our shared environment,” said Erik Bouts, president of O-I Europe. “We believe that collaborating throughout the value chain will bring new and innovative packaging solutions.”
Glass is made from widely available natural raw materials and is infinitely recyclable, making it the ideal Cradle to Cradle® packaging material. In addition, O-I is continuously improving its manufacturing processes, driving energy efficiency and optimizing packaging designs for its customers. One of the company’s sustainability goals is to increase the amount of recycled glass used in production. In Europe, some of the company’s 36 plants use up to 90 percent recycled glass.
As a founding partner of the Carlsberg Circular Community initiative, O-I sees collaboration initiatives and partnerships with its customers, suppliers and other stakeholders as fundamental to ensuring a sustainable future.
For further information regarding O-I please contact Philip Tutt at 360 Integrated PR on:
Tel: 44 (0) 7785 718901 E-mail: philip@360integrated.com Twitter: @360IntegratedPR
For interviews, quotes and questions in relation to Carlsberg, please contact:
Ben Morton, 00 45 33 27 1417 / ben.morton@carlsberg.com
About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world’s largest glass container manufacturer and preferred partner for many of the world’s leading food and beverage brands. With revenues of $7.0 billion in 2012, the Company is headquartered in Perrysburg, Ohio, USA, and employs approximately 22,500 people at 79 plants in 21 countries. O-I delivers safe, sustainable, pure, iconic, brand-building glass packaging to a growing global marketplace. O-I's Glass Is Life™ movement promotes the widespread benefits of glass packaging in key markets around the globe. For more information, visit www.o-i.com or www.glassislife.com.
About the Carlsberg Group
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg, and Tuborg brands are among the eight biggest brands in Europe. More than 40,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2012, the Carlsberg Group sold more than 120 million hectolitres of beer. For more information, visit www.carlsberggroup.com
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