“Glass is Life™” – O-I’s global communication campaign - builds on successful first phase by introducing new glass advocates

The second phase of “Glass is Life™” - the first ever global marketing campaign for glass – has been launched with the introduction of two new European glass advocates. The campaign, by the worldwide leader in glass packaging O-I, is aimed at promoting the unrivalled advantages of glass in building brand identity and value, and delivering important benefits such as health, taste and sustainability. After a first phase in 12 countries and 7 languages (USA, Canada, Benelux, France, Italy, Poland, Australia, New Zealand, Argentina, Brazil, Colombia and Peru), the campaign has already