Cutty Sark whips up a Storm with new glass bottle

Pearlfisher and O-I have developed exclusive new glass packaging for the launch of the first permanent addition to Cutty Sark whisky’s core range since the brand was acquired by Edrington in 2010. Paul McLavin, O-I Marketing Manager NW Europe, says, “Edrington wanted to make a statement of intent about the development of the Cutty Sark brand. They have found it in glass. No other material can bear the level of brand identity and embody the premium cues than glass. The angular shape and brilliantly embossed positioning speak of a confident brand, at home with its reputation as one the