The return of Frugo – glass wins young customers for Poland’s fruit drink sensation

The renaissance of one of Poland’s most avant garde fruit juice brands from the 1990s has been inspired by the development of new glass packaging. Frugo rose from the ashes in 2011 to a sales value of 80 million PLN by the end of the year. And the trend has just come to the UK, where Tesco has listed the brand’s 250ml glass bottles to attract a young, health conscious market in this country. The 1990s – in the UK, it was the decade of Tamagotchi, grunge, Pokemon, Beverly Hills 90210 and Friends. In Poland, young people would not be seen without Frugo, an unusual drink with an intensely