OKI Data Group Transitions Back to the OKI Brand
“OKI Printing Solutions” brand name to change to “OKI”Tokyo, June 1, 2011 – OKI Data Corporation, an OKI Group company specializing in the printer business, and currently marketing itself under the OKI Printing Solutions brand name today announced a transition back to its parent company brand “OKI”, effective June 1, 2011. The move is in accordance with OKI’s mid-term business plan to maximize its corporate values and brand equity through enhanced brand synergy among OKI Group companies. One of the strategies from the mid-term business plan is a focus on achieving OKI’s corporate