“Online communication and social media have become vitally important outreach tools for Operation Lifesaver.

“We’re delighted to welcome Gena to the Operation Lifesaver family.”

“Fortunately, there have been very few rail crossing collisions that involve school buses in the last century, and we have not had a fatal school bus rail crossing incident in the United States since 2000.

“The past year has been a season of exciting changes for Operation Lifesaver.” I’m excited to share all that’s been going on and get our messages in front of these critical stakeholders.”

“These exciting initiatives help further Operation Lifesaver’s mission of eliminating collisions, injuries and deaths at crossings and along rail property.”

“See tracks, think train. You cannot beat the train. We must drill this message home with many audiences — transit riders, pedestrians, teen drivers, school bus drivers and other professional drivers.”

“It’s our mission to make respecting trains an automatic driving habit.”

“DeQuendre's expertise will help Operation Lifesaver, Inc. make greater use of digital technology, social media, and e-Learning to differentiate the OLI brand, increase public awareness and deliver lifesaving education campaigns.”

“In the face of growing demand for public transit, passenger and freight rail services, our mission of rail safety education is more relevant than ever.”

About every three hours in the U.S., a person or vehicle is hit by a train.

“Joyce’s expertise in railroad, transit, highway and safety policy will be a tremendous asset to Operation Lifesaver as we continue our work educating drivers and pedestrians about safety around tracks and trains.