Operation Lifesaver Pedestrian Safety Campaign wins PRSA Thoth Award
“Bad Move” campaign uses QR codes, online media to raise awareness of track dangersSee the release online: http://bit.ly/PgtnZ5 WASHINGTON, DC, September 14, 2012 –“Bad Move,” Operation Lifesaver, Inc.’s (OLI) interactive online campaign to raise pedestrian awareness of dangers near train tracks, is the winner of the Thoth Award for excellence in online communications, given by the Public Relations Society of America - National Capital Chapter. The campaign includes transit system posters with QR (Quick Response) codes that link to a dramatic 60-second public service announcement (PSA)