QUIRKY CHARACTERS KEY IN NEW LOOK, NEW TASTE PRIMULA DIPS

Following intensive consumer research, Primula’s range of ambient dips have been re-designed, re-vamped and re-launched into the UK market, and will be available to UK and Republic of Ireland retailers from spring 2015.The five delicious Primula Dips flavours are Sour Cream & Chive, Garlic & Herb, Nacho Cheese, Spicy Salsa and Thai Sweet Chilli. The range has been re-engineered to give a more authentic, fresher tasting product, whilst the new on-pack and SRP designs give the brand a fun and quirky appeal. Each flavour has its own on–pack character interacting with the key ingredients and