PRIMULA’S MISSION TO SPREAD MILLIONS OF SMILES

Brighton and Southampton are the most smiley cities in the UK* Bristol and London are the least smiley cities in the UK**Primula Cheese and Make-A-Wish®UK are challenging the 65 million people of the UK to pass on positivity by spreading smiles. Giggle, laugh, smile, chuckle, chortle, or full on belly roar – however you show it, 90% of Brits say their mood improves when they’re smiled at, with the same number saying they wish more people would do so more often, according to new research from Primula. A quarter of those surveyed by Primula Cheese as part of its Spread a Smile