This is not a site that only targets males, 18-45. It’s inclusive.
If Microsoft or Sony wants to know what is trending in the industry, we’ll have that information.
Our goal is to offer similar targeting capabilities for our clients, while protecting the privacy of our visitors as they navigate sensitive health topics. This is done through self-reporting from site visitors when they sign-up as members, rather than through cookie tracking and other undisclosed tracking methods that many similar sites employ.
There was and is a need for more highly targeted health content from existing pharmaceutical, CPG, and health based advertisers looking to increase the scale of their current display and lead generation campaigns with additional inventory and contextually relevant placements.