Belgium’s leading outdoor retailer A.S.Adventure, new reseller of OrganoTex
OrganoClick's brand OrganoTex is being launched in the Belgian A.S.Adventure's network of stores and online platform during February.
A.S.Adventure is part of the Yonderland Group, Europe's largest outdoor chain with over 190 stores, where OrganoTex is already represented with its Eco-labelled textile impregnation, as well as the range of biodegradable shoe care and detergents through the collaboration with the Dutch chain Bever.
With A.S.Adventure as a new retailer, OrganoTex continues its international expansion into Belgium, aligning with OrganoClick's expansion strategy.
"We are looking forward to commencing our partnership with A.S.Adventure through our distributor for the Benelux countries, Ideavelop B.V. We are reaching a large new audience of consumers in Belgium while further developing our position as a supplier to Yonderland after a successful launch together with the Dutch chain Bever in 2023," says Susanne Karlsson, Sales Manager for OrganoTex® at OrganoClick.
About A.S.Adventure:
A.S.Adventure is a Belgian retail chain specializing in outdoor and sports equipment. Founded in 1995, the company offers a wide range of products for camping, hiking, cycling, and other outdoor activities. The chain comprises 48 stores in Belgium, Luxembourg and France.
About OrganoTex:
OrganoTex® is a Swedish innovation based on a patented green technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and a industrial DWR. All products are PFAS-free and readily biodegradable – so nothing is left in nature. OrganoTex is owned, developed, and manufactured by the Swedish greentech company OrganoClick. For its green innovations, OrganoClick has won a number of awards. www.organotex.com, www.organoclick.com .
Contact:
Susanne Karlsson, Sales Manager OrganoTex at OrganoClick, susanne.karlsson@organoclick.com, +46(0)721945272
https://organotex.com/media-room/
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About OrganoClick
OrganoClick AB (publ) is a public Swedish cleantech company listed on Nasdaq First North Growth Market. The company develops, produces and markets functional materials based on environmentally friendly fiber chemistry. Examples of products that are marketed by OrganoClick are the durable water repellent technology for textiles OrganoTex®, the biocomposite material OrganoComp®, surface treatment and maintenance products for villa and property owners under the brand BIOkleen®, biobased binder under the trade name OC-BioBinder™ and the flame and rot-resistant timber OrganoWood® (through the joint-venture OrganoWood AB). OrganoClick was founded in 2006 as a commercial spin-off company based on research performed at Stockholm University and the Swedish University of Agricultural Sciences within environmentally friendly fiber chemistry. OrganoClick has won a number of prizes, such as "Sweden's Most Promising Start -up" and "Sweden's Best Environmental Innovation", and has also received a number of awards, such as the WWF "Climate Solver" award, listed as a SUSTAINIA100 company and has also appeared for two years on the Affärsvärldens and NyTekniks list of Sweden's top 33 hottest technology companies. OrganoClick has its head office, production and R&D located in Täby, north of Stockholm. OrganoClick's Certified Adviser on Nasdaq First North Growth Market is Mangold Fondkommission AB, tel: +46 (0)8 503 01 551, email: ca@mangold.se.
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