OrganoClick’s brand OrganoTex executes on growth strategy and expands to several new geographical markets
The demand and interest of the eco-labelled and PFAS-free OrganoTex textile and shoe waterproofing products continues to be strong. OrganoClick has therefore pursued an ambitious expansion plan to broaden the geographic reach and cater to a wider customer base, establish a strong presence and capitalize on emerging opportunities. The company has now partnered with carefully selected distributors and agents to penetrate new regions and unlock new business opportunities.
During Q3 2023, OrganoTex will be launched in the following new markets:
Germany, Austria, Italy, Poland, Slovakia, Czech Republic, Taiwan and Indonesia
In June, OrganoTex launched a new generation of textile waterproofing products. The new products are biobased and biodegradable, in addition to being free from PFAS, and have received the environmental label Oeko-Tex Eco Passport and USDA BioPreferred Certified Biobased Product
“There is great interest in our new portfolio with both improved performance and environmental profile. With these products, consumers can care for and extend the life of the garments they already have without spreading plastic polymers, fossil-based waxes or PFAS in nature. These products make us unique in the world and pave the way for success when entering new markets.” Says Susanne Karlsson, Sales Manager OrganoTex.
“We are thrilled to embark on this exciting journey of expansion into new markets,” says Peter Rydja, VP and Head of GCM Business Unit at OrganoClick. “By leveraging the expertise and local knowledge of our trusted new distributors, we are confident in our ability to provide value to customers and strengthen brand presence in these markets while propelling our business to new heights.”
Formulärets nederkant
About OrganoTex:
OrganoTex® is a Swedish innovation based on a patented green technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and a industrial DWR. All products are PFAS-free and readily biodegradable – so nothing is left in nature. OrganoTex is owned, developed, and manufactured by the Swedish greentech company OrganoClick. For its green innovations, OrganoClick has won a number of awards. www.organotex.com, www.organoclick.com
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About OrganoClick
OrganoClick AB (publ) is a public Swedish cleantech company listed on Nasdaq First North Growth Market. The company develops, produces and markets functional materials based on environmentally friendly fiber chemistry. Examples of products that are marketed by OrganoClick are the durable water repellent technology for textiles OrganoTex®, the biocomposite material OrganoComp®, surface treatment and maintenance products for villa and property owners under the brand BIOkleen®, biobased binder under the trade name OC-BioBinder™ and the flame and rot-resistant timber OrganoWood® (through the joint-venture OrganoWood AB). OrganoClick was founded in 2006 as a commercial spin-off company based on research performed at Stockholm University and the Swedish University of Agricultural Sciences within environmentally friendly fiber chemistry. OrganoClick has won a number of prizes, such as "Sweden's Most Promising Start -up" and "Sweden's Best Environmental Innovation", and has also received a number of awards, such as the WWF "Climate Solver" award, listed as a SUSTAINIA100 company and has also appeared for two years on the Affärsvärldens and NyTekniks list of Sweden's top 33 hottest technology companies. OrganoClick has its head office, production and R&D located in Täby, north of Stockholm. OrganoClick's Certified Adviser on Nasdaq First North Growth Market is Mangold Fondkommission AB, tel: +46 (0)8 503 01 551, email: ca@mangold.se.
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