OrganoClick's brand OrganoTex has signed a central agreement with Burdock Outdoor Group, the leading retail chain in hunting and fishing in the Nordic region
OrganoTex and Burdock Outdoor Group are initiating collaboration and launching the OrganoTex product range in their store network. Burdock Outdoor Group operates 170 stores in the Nordic region under the brands Jaktia, Interjakt, and Interfiske, making it the leading player in the hunting, outdoor, and sport fishing industry. The OrganoTex product range has previously been available in some Jaktia stores in Sweden, but with this new agreement, it opens up for distribution in all stores within the group.
"The collaboration means that we gain a strong presence in a new customer category and reach a broad audience with our green technology in a new industry. We see a clear trend to take care of the clothes you already have and through the collaboration we can now meet the demand and become available to more customers. With OrganoTex, you extend the life of the garment and restore its original function and water repellency," says Susanne Karlsson, sales manager for OrganoTex at OrganoClick.
About Burdock Outdoor Group:
In 2023, the two leading players in the Nordic hunting, outdoor, and sport fishing industry, Jaktia and Interjakt, merged to form Burdock Outdoor Group. The company operates 170 stores with a combined turnover of approximately EUR 200 million.
About OrganoTex:
OrganoTex® is a Swedish innovation based on a patented green technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and a industrial DWR. All products are PFAS-free and readily biodegradable – so nothing is left in nature. OrganoTex is owned, developed, and manufactured by the Swedish greentech company OrganoClick. For its green innovations, OrganoClick has won a number of awards. www.organotex.com, www.organoclick.com .
Contact:
Susanne Karlsson, Sales Manager OrganoTex at OrganoClick, susanne.karlsson@organoclick.com, +46(0)721945272
https://organotex.com/media-room/
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About OrganoClick
OrganoClick AB (publ) is a public Swedish cleantech company listed on Nasdaq First North Growth Market. The company develops, produces and markets functional materials based on environmentally friendly fiber chemistry. Examples of products that are marketed by OrganoClick are the durable water repellent technology for textiles OrganoTex®, the biocomposite material OrganoComp®, surface treatment and maintenance products for villa and property owners under the brand BIOkleen®, biobased binder under the trade name OC-BioBinder™ and the flame and rot-resistant timber OrganoWood® (through the joint-venture OrganoWood AB). OrganoClick was founded in 2006 as a commercial spin-off company based on research performed at Stockholm University and the Swedish University of Agricultural Sciences within environmentally friendly fiber chemistry. OrganoClick has won a number of prizes, such as "Sweden's Most Promising Start -up" and "Sweden's Best Environmental Innovation", and has also received a number of awards, such as the WWF "Climate Solver" award, listed as a SUSTAINIA100 company and has also appeared for two years on the Affärsvärldens and NyTekniks list of Sweden's top 33 hottest technology companies. OrganoClick has its head office, production and R&D located in Täby, north of Stockholm. OrganoClick's Certified Adviser on Nasdaq First North Growth Market is Mangold Fondkommission AB, tel: +46 (0)8 503 01 551, email: ca@mangold.se.
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