IFT First

Jul 13, 2026 09:00 CET - Jul 15, 2026 15:00 CET
Chicago

The evolution of food color systems continues to accelerate as the industry transitions away from synthetic additives toward naturally sourced alternatives.

An increasingly complex regulatory environment and expanding portfolio requirements make it challenging to determine where and how to begin.

Oterra's Ashlee Martin and Patrick Troutman will focus on solving these challenges at a seminar at IFT First on Monday, July 13, at 10:30.

Follow us to make sure you get more information about the seminar, "A rainbow of options – Tackling the formula creation and production challenges of converting to natural colors shade-by-shade"

You can find us in Exhibit Hall A on the Solutions Showcase Stage at 10.30 on Monday, July 13.

About Us

Oterra is one of the largest providers of naturally sourced colors worldwide. Since our first color launch in 1876, we’ve utilized the power of nature’s true colors and championed that natural is best. We continue to share our unrivalled expertise in colors for food, beverage, dietary supplements and pet food to help manufacturers bring appealing products to consumers around the world. Consumers are more informed and intentional about the choices they make, seeking products that align with their desire for healthier lifestyles. This trend extends beyond just nutritional value to include cleaner labels, natural ingredients, and sustainable sourcing. Their voices have been heard by regulators in Europe, the Middle East, Asia Pacific and most recently the United States and Latin America. More pressure is being put on food and beverage manufacturers, and Oterra is the partner they can rely on for a smooth shift to natural.

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