Photographer: Photo credit: Oterra
Based on a global survey of 2,600 consumers across 13 countries, the trends report explores how people emotionally connect food, color, and functional benefits, revealing that color is no longer just seen, but experiencedOterra is one of the largest providers of naturally sourced colors worldwide. Since our first color launch in 1876, we’ve utilized the power of nature’s true colors and championed that natural is best. We continue to share our unrivalled expertise in colors for food, beverage, dietary supplements and pet food to help manufacturers bring appealing products to consumers around the world. And we continue to empower our partners to meet demand for safe, sustainable and natural food on our journey together towards natural.
Head of Communications
