Oterra launches liquid natural blue colors to give food and beverage brands a broader, brighter choice
COPENHAGEN, Denmark, Jul. 07, 2026 — Oterra has announced the launch of two naturally-sourced liquid versions of its popular Jungle Blue and Arctic Blue natural colors.
The two products, previously available as powders, give food and beverage producers a choice of formats to achieve natural bright blues, and a palette of greens and purples when blended.
“Liquids have many properties that make them a powerful addition to applications in food and beverage,” said Phil Cook, Head of Strategic Marketing. “They disperse immediately to create a uniform color without the need for pre-mixing. They are also easier to handle as they are pumpable and don’t create dust when processing.”
The two liquid blues are a further development of two of Oterra’s most recent innovations in creating blue colors from natural sources: Jungle Blue, extracted from sustainable Colombian Jagua fruit, and Arctic Blue, made using spirulina in a carbon-neutral indoor production facility.
Blue is one of the fastest growing colors in 2025, over 10,000* food and beverage products were launched containing a blue color, up from around 6,000 in 2021.
“Traditionally, much of the blue that we see in food and beverages has come from artificial sources,” added Phil Cook. “The regulatory** and consumer landscape is changing and the demand for naturally derived blues is increasing. To meet this demand, having multiple blues in different formats is important for manufacturers.”
ColorFruit® Blue 901 WS Jungle Blue fills an important gap in naturally sourced blues. Many natural blues struggle with low pH, heat, regulatory limits, or high cost. Jungle Blue offers a stable, reliable alternative that also blends beautifully to create vivid jewel‑tone purples and greens.
FruitMax® Blue 1512 WS Arctic Blue is spirulina from Iceland using an innovative high-tech cultivation process that creates a vivid, natural blue color with an impressively low carbon footprint. Located next to a geothermal power plant that provides 100% clean energy, waste heat and carbon dioxide, bioreactors grow spirulina 24 hours a day.
*Source: Innova new products database
**Check national legislation to ensure compliance
Oterra is one of the largest providers of naturally sourced colors worldwide. Since our first color launch in 1876, we’ve utilized the power of nature’s true colors and championed that natural is best. We continue to share our unrivalled expertise in colors for food, beverage, dietary supplements, and pet food to help manufacturers bring appealing products to consumers around the world. And we continue to empower our partners to meet demand for safe, sustainable, and natural food on our journey together towards natural.
