Oterra set to be un-beet-able after closing its latest acquisition
Oterra™, the world’s leading supplier of natural colors with the widest portfolio in the industry is pleased to announce the acquisition of Diana Food’s natural food coloring business was completed on the 29th December 2021.
Oterra first announced its intent to acquire this segment of Diana Food back in September.
Oterra will now begin the work of fully integrating Diana Food’s natural food coloring business into its portfolio as soon as possible. The acquisition, the second in six months since Oterra became a standalone company, further boosts its global footprint, with the addition of two Diana sites - Cossé in France and Holbeach in the UK - bringing the company’s production site tally to 10.
The acquisition gives Oterra a stepping stone into the lucrative organic colors markets, and will allow the company to offer its customers and market partners a line of USDA and EU organic certified colors that bring vibrant and stable color to various applications. It will also strengthen the company’s backwards integration of red beet.
Odd Erik Hansen, CEO of Oterra, is excited to welcome Diana Food’s natural food coloring employees, customers, and market partners.
“Diana Food’s is the king of red beet, having grown them for natural coloring for more than 30 years. Their innovation and expertise will be strong additions to our portfolio. I look forward to not only offering Oterra’s customers a wider portfolio, but also having the opportunity to open the industry’s most comprehensive portfolio up to existing Diana customers” said Hansen.
For more information on Oterra, visit www.oterra.com
Media Contact
Jessica O’Sullivan-Munck
Oterra
Global Communications & Media Manager
jessica.munck@oterra.com
Oterra is the largest provider of naturally sourced colors worldwide. Since our first color launch in 1876, we’ve utilized the power of nature’s true colors and championed that natural is best. We continue to share our unrivalled expertise in colors for food, beverage, dietary supplements and pet food to help manufacturers bring appealing products to consumers around the world. And we continue to empower our partners to meet demand for safe, sustainable and natural food on our journey together towards natural.
