Ovako launches the podcast "Stålverket" to attract more engineers and build pride among employees

Ovako is launching the podcast "Stålverket" with the aim of increasing interest in career opportunities within the steel industry and showcasing the dynamic and innovative environment at the company. 

Stålverket will offer listeners insights into what it’s like to work at high-tech steel plants and highlight the advantages of living and working in smaller towns in Sweden. 

The titles of the first episodes, such as "9 Hot Jobs in Steel Right Now!" and "Move to Hofors – What?", give a glimpse of what listeners can expect. The podcast will explore a range of topics, from sustainability issues like how the steel industry can reduce its carbon emissions by using hydrogen, to personal stories from young engineers who have chosen to leave the big city to live closer to their workplaces. 

Each episode combines interviews with Ovako’s experts and employees with reports directly from the steel plant. Exciting facts about steel as a material will also be highlighted, including how steel is used in some of society’s most common products. 

Strong interest in the podcast format among the target audience 
Podcast listening has grown significantly in Sweden, and it is a medium well-suited for Ovako’s target audience – particularly engineers and tech-savvy young adults. Through Stålverket, Ovako hopes to reach this audience in an engaging way and demonstrate why the steel industry is an industry of the future. 

-Working at Ovako is like a hidden gem. We offer an innovative work environment, fantastic development opportunities, and a strong focus on sustainability. Through the podcast, we want to communicate these values while giving insight into the unique life of an engineer at our steel plants, says Saiva Zalkalns, Director and Head of Group Communications at Ovako. 

Collaboration with Splay One 
Ovako has developed the podcast in collaboration with Splay One, who are assisting with production and marketing. Stålverket will be launched on all major podcast platforms and promoted through social media channels such as LinkedIn, Facebook, Instagram, and TikTok. 

-Stålverket offers engineering students a rare opportunity to get to know our employees a little better and truly understand why Ovako is a place where they can build their careers – all while contributing to a sustainable future, says Martin Egholt Falck, Head of Talent Acquisition and People Development at Ovako. 

Stålverket is available on all podcast platforms and can also be found here:   

Podcast Stålverket - Ovako

At Ovako, we specialize in clean, high quality engineering steel tailored to the needs of customers in the bearing, transport, and manufacturing sectors. Our high-quality steel, based on 97% recycled steel, not only ensures lightweight and resilient products but also enables more sustainable and environmentally friendly solutions. With 2900 dedicated employees and a global presence spanning over 30 countries, along with approximately EUR 1.1 billion in sales, Ovako, a subsidiary of Sanyo Special Steel and a proud member of Nippon Steel Corporation, stands at the forefront of the steel industry. Our purpose is clear: Together we create steel for a decarbonized society. Discover more about our innovative solutions at www.ovako.com, www.sanyo-steel.co.jp, and www.nipponsteel.com