Northwestern PA Chapter of PRSA Kicks Off Program Season Oct. 20

The Summer Social Scene: How Chautauqua Institution Merged Social Media With 137 Years of TraditionJoin PRSA - Northwestern PA chapter on Thursday, Oct. 20, 12-1 p.m., at the WQLN Learning Center as George Murphy, chief marketing officer and vice president of brand management at Chautauqua Institution, offers insights behind Chautauqua's marketing effort this past symmer. Integrating traditional public relations efforts with Facebook, LinkedIn, Twitter, YouTube, paid search and one of the region’s first blogger events, Murphy and his staff significantly increased awareness, engagement and