Delivery experts’ verdict on Amazon’s potential Ocado tie in: ‘Amazon is clearly aiming to be the pipe through which we buy everything.’

David Jinks MILT, Head of Consumer Research at delivery experts ParcelHero.com says: ‘Amazon’s proposed tie-in with Ocado makes perfect sense. Amazon is clearly aiming to be the pipe through which we buy everything. It has already introduced its Amazon Fresh and same day delivery service in a number of UK cities, and Ocado’s online food business gives Amazon the increased scale it is looking for.’

Concludes David: ‘Amazon will look to offer its Prime members free Ocado deliveries to help increase customer loyalty. Developing its own delivery capability is key to Amazon’s future, and Ocado’s network helps bring economies of scale to its Fresh services. The rapid growth of its fmcg services is a move predicted in our recent report Amazon’s Prime Ambition.’

For more information please contact David Jinks, Head of PR, on david@parcelhero.com or by phone on 0208 7584962 (07772 055748 out of office hours)

Leading international online courier ParcelHero® strategically partners with the world's leading  logistics companies, including DHL, UPS and DPD, to provide a flexible, cost-effective range of parcel delivery services to over 220 countries worldwide. Huge bulk purchasing power allows ParcelHero® to offer highly competitive pricing with no compromise in service quality.

Tags: