Delivery experts’ verdict on Amazon’s potential Ocado tie in: ‘Amazon is clearly aiming to be the pipe through which we buy everything.’

David Jinks MILT, Head of Consumer Research at delivery experts ParcelHero.com  says: ‘Amazon’s proposed tie-in with Ocado makes perfect sense. Amazon is clearly aiming to be the pipe through which we buy everything. It has already introduced its Amazon Fresh and same day delivery service in a number of UK cities, and Ocado’s online food business gives Amazon the increased scale it is looking for.’ Concludes David: ‘Amazon will look to offer its Prime members free Ocado deliveries to help increase customer loyalty. Developing its own delivery capability is