A big partnership for more sustainable wheat for Paulig tortilla wraps
Farmers in Germany are implementing various new methods to protect nature. Together with Paulig, Paniflower and BAT Agrar, they are laying the foundation for a whole new agricultural ecosystem focused on long-term sustainability. The primary target is to reduce the climate impact of wheat production for tortilla wraps by up to 35% within the next three years.
Only a few months ago, the international food and beverage company Paulig partnered with the milling company Paniflower and agricultural trading company BAT Agrar to launch a long-term project aimed at significantly reducing the environmental impact of wheat production. Their goal is to assist farmers in adopting innovative farming techniques while rigorously evaluating the effectiveness of these methods. As a result of this initiative, the first tortillas with a reduced environmental footprint will be available to European consumers starting in 2025. It can also enable the production of up to 500 million tortillas annually at Paulig's Belgian facilities.
"Our partnership is up and running, and Paniflower will mill 35,000 tons of regenerative wheat achieving up to 35% reduction in carbon emissions,” says Katrien Deschepper, Managing Director at Paniflower. “A healthy planet is essential for producing top-quality wheat for our flour. That is why we are working with suppliers, and customers to promote sustainable farming while ensuring support and fair compensations for farmers.”
In the project, farmers are empowered to adopt methods such as the utilization of biostimulants, cover crops, under-sown crops, resilient wheat varieties, soil improvement, biodiversity zones, and optimized nutrient management. These practices promote sustainability by reducing Greenhouse Gas (GHG) emissions and improving biodiversity. They also contribute to the resilience and long-term viability of farming operations.
"We firmly believe that the path to a more sustainable future for wheat production lies in collaboration," says Salla Sulasuo, Director of Sustainability at Paulig. "By working hand in hand with farmers and leveraging their invaluable expertise, we can drive meaningful change and create a more resilient agricultural ecosystem. We are very committed to our ambition to reduce our value chain emissions by 50% by 2030, and we will use all our leverage in our circle of influence to do so.”
By gathering essential data at the farm level on various variables that influence environmental impact, the companies can closely monitor progress and tailor strategies to optimize outcomes. The commitment of farmers to provide these data is essential to achieving our shared sustainability objectives.
“Based on the farm management data, we calculate Greenhouse Gas emissions and recommend climate-smart agricultural measures in Germany. Recognizing the challenges posed by climate change, BAT Agrar's CO2NSERVE program aims to address these issues with standardized solutions through contract farming. In addition, our consultants support thousands of farmers in the field with customized, climate efficient and GHG reduction farming practices,” mentions Michael Roßberger, Head of division Plant Production at BAT Agrar.
All parties are actively seeking to onboard more farmers who are willing to embrace sustainable practices and contribute to our shared mission. Together, they can make a tangible difference and pave the way for a more sustainable future. “Through this collaboration and with the GHG program of BAT Agrar, we were able to expand our portfolio of environmental and nature conservation measures with activities for CO2 reduction,“ adds Andreas Baum, Managing Director at ACG Farm.
About Paulig:
Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty: Tex Mex, Snacks, coffees, World Foods and spices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig also manufactures products for its private label and industry customers. In 2023, the company’s sales amounted to approximately EUR 1.2 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,200 passionate employees in 13 different countries working on our purpose For a life full of flavour. www.pauliggroup.com
About Paniflower, a division of La Lorraine Bakery Group
Paniflower is the milling division of La Lorraine Bakery Group (LLBG) and is one of the biggest mills in Belgium. LLBG is a 100% family-owned milling and bakery company, with headquarter in Belgium, offering a wide range of authentic, fresh and frozen bakery products. Every day, with the engagement of more than 5000 dedicated employees, LLBG produces and sells high-quality bakery products to consumers, supermarkets and the foodservice sector around the world.
The Group is building a leading international company operating in more than 35 countries and producing bakery products in 9 countries. LLBG is passionate about growth and has the ambition to transform the bakery market with its long-standing expertise, new technologies and motivated and talented employees. The company operates in four business areas: Frozen Bakery, Fresh Bakery, Store Concepts and Milling.
The main financial objectives are long-term value creation and qualitative growth through innovation and entrepreneurship. The Group reported revenue of 1.36 billion EUR in 2023.
La Lorraine Bakery Group aims to remain sustainable and entrepreneurial for many generations to come, with a passion for quality and innovation and truly embodying the spirit of a company that does well for all its stakeholders – to become not only a bigger, but above all a better company.
About BAT Agrar
BAT Agrar is a privately owned agricultural trading company active in Germany, Denmark, Poland and Austria. In Germany, BAT Agrar is the only agricultural trading company with a nationwide distribution network. It serves more than 17.000 BAT customers with agricultural inputs like seed, fertilizers, agrochemicals. BAT Agrar is a major player on the compound feed market and a collector of grain, oilseeds and pulses, both conventional and organic. BAT Agrar employs around 1,500 people and has a turnover of about 2.5 billion euros.
