Antti Lauronen appointed Director, Creative, Planning & Digital

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Antti Lauronen has been appointed as Director, Creative, Planning & Digital within Paulig’s Strategy, Marketing & Innovations team. He will start in this position as of March 8th, 2020 and he will be stationed in Helsinki. 

Antti is a marketing professional with more than 10 years of experience from developing businesses in the marketing agency world in London. He has experience of both building the business of Activeark JWT and driving aggressive growth at Mirum Agency UK, where he worked with some of the biggest companies and agencies in the world. There he held the position of managing director. Currently he works as a growth strategist for Proxy, which is a venture capital firm and brand design studio.

“We are very pleased to get Antti onboard. His extensive and diverse experience will strengthen our capabilities to drive growth through loved brands that travel”, says Tina Andersson, SVP, Strategy, Marketing & Innovations at Paulig.

The purpose of the new Director, Creative, Planning & Digital role is to build capabilities within creative marketing communication that enables our brands to grow and become more international across markets and categories. In this role Antti will lead Paulig’s creative planning and development of the marketing communication and optimize media buying and analytics. He will also have the ownership of the digital agenda in close collaboration with the organisation.

“The role is unbelievably interesting, and I cannot wait to start working with the people at Paulig and collaborating with Paulig’s partners. Being a returnee, I am incredibly excited about this opportunity to work for a company as respected and iconic as Paulig. Paulig is rooted deep in the history and has a forward-looking strategy with a relevant brand portfolio” says Antti Lauronen. 

Antti Lauronen holds a Master of Science degree in management from the Cass Business School in London. 


Anita Laxén  
Director, Communications, Paulig  
Tel +358 40 770 0873 

About Paulig 
Paulig was founded in 1876 when Gustav Paulig started his business in the heart of Helsinki. The company is family-owned still today. Paulig offers coffee, food concepts, spices, plant-based products and snacks. The company's brands are Paulig, Santa Maria, Risenta, Gold&Green and Poco Loco. Paulig has operations in 13 countries and sales amounted to EUR 907 million in 2018. The group has 2.130 employees.