Gold&Green Foods known for its Pulled Oats to cooperate with UNICEF

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Gold&Green Foods Ltd and UNICEF Finland have signed a three-year partnership agreement for 2020–2022. The cooperation will be seen in Pulled Oats products. Gold&Green Foods has committed to supporting UNICEF’s operations through donations for three years. 

The first step in the cooperation between Gold&Green Foods and UNICEF Finland will be taken in January when 20 cents for every Pulled Oats Nude product package sold during the first months of 2020 will be donated to UNICEF’s work for the most vulnerable children. UNICEF works all over the world to ensure children’s rights to health, shelter, education and equality – also in crisis situations.     

Through the cooperation, Gold&Green Foods also wants to increase awareness of the significance of nutrition in the development of children and adolescents and educate people about the environmental effects of our food-related choices. The themes are strongly connected to the values of Gold&Green Foods and their operations in manufacturing plant-based proteins.  

“We want to change the world one meal at a time, and it’s important for us to participate in building a better future. We wanted to engage in cooperation with UNICEF so that we can be sure that we will help children where help is most acutely needed. The future belongs to children and adolescents, both near and far, so it really does matter what kind of world we leave for them,” says Maija Itkonen, CEO of Gold&Green Foods, talking about the cooperation. She continues:  
“For an individual, food is among the most powerful ways of cutting climate effects, and we want to be part of offering consumers delicious and easy alternatives in their efforts on behalf of the climate.” 

 “We are extremely pleased with the cooperation with Gold&Green Foods. Gold&Green Foods is an innovative company that works for the same values as we do at UNICEF,” says Marja-Riitta Ketola, Secretary General of UNICEF Finland. 

For further information, please contact:

Gold&Green Foods/Viivi Pulkkinen
Marketing Manager
Tel: +358 40 661 8237

UNICEF Finland/Hanna-Leena Markus

Key Account Manager
Tel: +358 40 5603959

Pulled Oats
Pulled Oats® is a Finnish innovation. It’s the perfect protein developed from oats and legumes in Järvenpää, Finland. For Gold&Green Foods, it’s important to offer people healthy and ecological food without compromising on flavour or pleasure. Pulled Oats® is perfect in many ways: not only because of its nutritional values and amino acid composition but also because it’s vegan and sustainable. No animal-based or genetically modified ingredients, no additives, bulking agents or preservatives.

Gold&Green Foods
Gold&Green Foods is a company established in 2015 and in which Paulig Group acquired the majority share in 2016. Gold&Green Foods develops innovative, ecological and healthy foods from oats and legumes. Its business idea is based on clean Nordic oats and a unique production method. Read more at

UNICEF is the United Nations Children Fund, which operates in more than 190 countries. UNICEF Finland works to secure the rights of every single child all over the world. The wellbeing of children is a necessary prerequisite of development.

Paulig Group was founded in 1876 when Gustav Paulig started his business in the heart of Helsinki. The company is still family-owned today. Paulig Group offers coffee products and services, food concepts, spices, plant-based products and snacks. The company’s brands include Paulig, Santa Maria, Risenta, Gold&Green and Poco Loco. Paulig Group has operations in 13 countries and in 2018 its net sales amounted to EUR 907 million. The group has 2,130 employees.





The future belongs to children and adolescents, both near and far, so it really does matter what kind of world we leave for them.
Maija Itkonen, CEO of Gold&Green Foods