Magdalena Färemo has been appointed Global Portfolio & Brand Director Retail for Paulig

Magdalena Färemo has been appointed Global Portfolio & Brand Director Retail within Paulig’s Marketing & Innovations team. She is located in Mölndal, Sweden.  

Magdalena has more than 25 years experience working with leading global FMCG brands and strategies across markets. She has worked for Paulig more than 13 years, where she has held several different positions within marketing and innovation, and most recently as Director, New Opportunities & Insights. Prior to joining Paulig, Magdalena worked for Unilever. 

- We warmly welcome Magdalena to this role. Magdalena brings long experience and knowledge into the role. Her broad experience in building consumer brands and consumer centric innovations supports the implementation of Paulig´s growth strategy, says Paula Backman, CMO of Paulig. 

- I am very excited to take on this new role within Paulig and look forward to work with the team to implement our growth strategy and drive our brands and portfolios to new heights, says Magdalena Färemo. 

Magdalena holds a Master of Business Administration MBA degree from the University of Tampa, Florida. 

For further information, please contact:  

Anu-Maaria Vaalama 
Director, Corporate Communications and Brand 
Paulig  
+358 40 766 783 
anu-maaria.vaalama@paulig.com