Mariell Toiger appointed Paulig’s new Chief Marketing Officer

Mariell Toiger has been appointed Chief Marketing Officer (CMO) and member of the Paulig Leadership team as of 1 April 2024. Mariell will be leading the marketing and innovation function with over 100 employees at Paulig. The company’s marketing and innovation team will have a significant role endorsing Paulig’s new growth strategy and enabling new engaging ways to connect with its consumers across Europe. Mariell will be located in Tallinn, Estonia.

Mariell has a strong background in marketing with over 15 years of experience in the FMCG sector. She first started at Paulig as a marketing assistant and then quickly entered managerial positions. She has obtained strong business and strategic management skills from different companies, and functions at Paulig, such as marketing, finance, sales and supply chain. 

"I am very excited and honoured to take on this new role at Paulig and I look forward to working with the talented teams across the company to create memorable experiences for our consumers and customers. Paulig has a strong heritage together with constant renewal and striving for excellence. I am eager to contribute to our vision of being the shaper of popular food culture and a sustainable frontrunner in the industry with innovations that meet the needs of our consumers and shoppers," says Mariell Toiger. 

"We warmly welcome Mariell to our leadership team. She is a dynamic and visionary leader, who has demonstrated strong results in driving growth, innovation and brand building in our business. I am confident that she will bring a lot of value to our leadership team and to our marketing and innovation function”, says Rolf Ladau, CEO of Paulig.  

Press contacts: 

Margit Palm       
Communications Manager in the Baltics     
+372 5904 8554       
margit.palm@paulig.com

About Paulig:    

Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty: Tex Mex, Snacks, coffees, World Foods and spices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig also manufactures products for its private label and industry customers. In 2023, the company’s sales amounted to approximately EUR 1.2 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,200 passionate employees in 13 different countries working on our purpose For a life full of flavour.  www.pauliggroup.com