Paulig starts new Tex Mex salsas production in Estonia

Paulig, a market leader in Tex Mex, continues to grow by commencing salsa and sauce production at its Saue factory in Estonia following an investment of 10 million EUR. This new investment has enhanced the factory's capabilities and ensures a streamlined production process for high-quality tomato-based salsas and sauces for the Santa Maria brand.

The Saue factory, which has been producing spices, spice mixes, and marinades for the Santa Maria brand, serves over 30 different markets. 

“The opening of the new tomato salsa and sauce production line is a strategic move to expand our growth and solidify our standing as a leader in the Tex Mex category throughout Europe. As the demand for Tex Mex continues to surge across the continent, our new salsa production line in Saue, Estonia positions us to capitalize on emerging opportunities. By bringing a part of the production in-house, we enhance our ability to innovate and further develop the category with the same high standard for quality and familiar taste”, says Rolf Ladau, CEO of Paulig.  

“Our salsas and sauces are essential to the Tex Mex category for our retail and Out-of-Home customers. The transition to in-house salsa production ensures long-term stability and accelerates our ability to introduce new innovations to the market. The Saue factory's strategic location in Estonia offers logistical advantages, facilitating efficient distribution to our European consumers and suppliers”, says Thomas Panteli, SVP Supply Chain & Sourcing at Paulig. 

Paulig has the ambition of becoming one of the fastest growing food and beverage companies in Europe and a sustainable frontrunner in the industry. 

Paulig operates in 13 countries and has 11 factories in six countries. The company announced in 2024 that its planning to open a new Tex Mex and Snacking factory in 2026 in Spain.  

Fact box about the Saue factory:  

• Inaugurated in 1993 as one of the first foreign investments after the re-independence of Estonia.  
• Main product categories: Santa Maria spices, spice mixes, marinades and salsas. 
• Number of employees: 60 people. 
• More than 390 different products from over 200 different raw materials. 
• More than 80% of its production is exported to foreign markets.  

For more information, please contact:  

Margit Palm  
Communications Manager Baltics  
margit.palm@paulig.com     
+372 5904 8554

About Paulig 

Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty: Tex Mex, Snacks, coffees, World Foods and spices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig also manufactures products for its private label and industry customers. In 2023, the company’s sales amounted to approximately EUR 1.2 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,200 passionate employees in 13 different countries working on our purpose For a life full of flavour.  www.pauliggroup.com