Tomi Wirtanen appointed as Marketing Director of Paulig Coffee division
M.Sc. (Econ.)Tomi Wirtanen has been appointed as the member of the management team and Marketing Director of Paulig Coffee division. He will start at Paulig on August 16, 2018. Tomi has during the recent years worked successfully in key roles of marketing among others at Elisa and McDonald’s in Finland and has before that experience from advertising agency work.
”We are pleased to get Tomi as a member of our team. Tomi has a strong background in marketing and in strategic leading of strong brands. We at Paulig look curiously to the future, want to respond to consumers’ changing coffee needs and habits and develop the whole coffee market. In this work marketing will play a key role both in creating and launching new concepts and keeping our strong brands attractive for the future consumers”, says Lenita Ingelin, Head of Paulig Coffee division.
”I am eagerly waiting to start as Marketing Director for Paulig which is today a more than 140 years old family-owned company operating internationally and in an agile way”, says Tomi Wirtanen who will start as Marketing Director of Paulig Coffee division on August 16, 2018.
“My day does not properly start without coffee and I am really waiting for learning more about the world of coffee and to develop the iconic coffee brands in Finland and to lead marketing in Paulig’s all international market areas.”
More information and requests for interviews:
Pirjo Hästbacka, Communications Manager, Paulig
+358 50 356 8359, pirjo.hastbacka@paulig.com:
About Paulig:
Paulig is a family-owned, international group in the food industry that is noted for its high-quality brands and services. The company’s key areas are Paulig Coffee, Paulig Foods and Paulig Snacks. Our brands are Paulig, Santa Maria, Risenta, Gold&Green and Poco Loco. Paulig has 2.000 employees in 13 countries and its net sales in 2017 were EUR 929 million.
www.pauliggroup.com
Paulig Group’s Coffee division is the market leader in Finland and the Baltic countries and in Russia it is the second-biggest supplier of roasted coffee. Paulig supplies its products and services to the retail trade, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland, Paulig's best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee beverage Paulig Frezza and the drinking chocolate beverage Paulig Tazza. The most popular products on the Russian and Baltic markets are the Presidentti and Paulig Classic coffees and Paulig espresso products. The most recent addition to the coffee product family is Mode Cold Brew coffee that is sold in the Finnish, Swedish and Baltic markets. The company's coffee roasteries are located in Vuosaari in Helsinki, in Porvoo in Finland and in Tver in Russia. The Vuosaari roastery produces some 100 million packages of coffee or roughly 45 million kilos of coffee per year.
www.paulig.com
