Payair and Skincity take e-commerce to print in cooperation with Panagora

Swedish Payair, a global industry leader within mobile commerce, is launching a partnership with e-commerce expert and provider of e-commerce solutions Panagora. The cooperation aims to integrate Payair’s solution for mobile shopping with Panagoras e-commerce platform and take e-commerce to printed media. Swedish Skincity, an awarded e-commerce site that offers professional skin care and skin care makeup, is the first web shop to use this solution.

Payair is a leader within the mobile shopping industry and its solution is widely used in both e-commerce and physical retail shops. The cooperation with Panagora opens for mobile commerce via printed media.

-       A significant proportion of e-commerce is already being done through mobile phones or tablets. With this solution we facilitate the mobile commerce and make it physical. We take e-commerce to print and create a new concept - let's call it P-commerce now that revenue through tablets are classified as T-commerce, says Moon-Suck Song, CEO and founder of Panagora.

First with the new type of trading is Skincity - an e-commerce site that offers professional skin care and skin care makeup. As recently as November 22 Skincity was appointed “E-commerce of the year – Beauty” in Kosmetik Guld (Cosmetic Gold) 2012, organized by the Swedish magazine Kosmetik.

The big news with this solution is that Skincity´s customers are offered the opportunity to buy products and services directly in print ads through Payairs mobile shopping solution. On Thursday, December 6th, a printed supplement from Skincity is being distributed with the Swedish newspaper Aftonbladet´s monthly magazine Hannah&Amanda. The supplement contains a variety of offerings and each ad has a QR-code. The only thing the customer has to do is to first download Payair´s app, connect a card to the app and then just scan the code and thus trade the product.

-       The customer doesn´t even need to go to our site in order to buy a product or service. We are in this way taking e-commerce to a physical environment and simplifying the purchase process for the consumers, says Mikael Kjellman, founder of Skincity.

This solution means that Payair´s solution for mobile commerce opens up new trade flows for e-commerce sites.

-       I am convinced that more and more trade will migrate to mobile devices and that it will go fast. This is a new way to shorten the distance to the buy button for the customer. This will accelerate progress further. It will also increase downloading of Payair´s app, says Helena Törnell, vice president of marketing at Payair.

For more information, please contact:
Helena Törnell, Vice president of marketing Payair, phone: 46 72-376 11 25, email: helena.tornell@payair.com
Moon-Suck Song, CEO and founder of Panagora, phone: 46 70-850 22 23, email: moon-suck.song@panagora.se
Mikael Kjellman, Founder of Skincity, phone: 46 70-966 27 65, email: mikael@skincity.se

Payair is the industry leading mobile shopping solution that offers a fast, easy and secure way for consumers to shop using their smartphones. With the Payair application, consumers can complete their mobile purchase processes in less than ten seconds, on the Internet, as well as in retail shops, advertising and mail order catalogs, restaurants and other shopping environments. Businesses can speed up and simplify their sales processes, resulting in increased sales by using Payair’s suite of mobile shopping solutions.

The purchase process includes a ‘buy’ button when browsing the web on mobile phones or scanning of QR codes on the web that activates the Payair service on smartphones, authenticates the user, self-checkout and payment by credit or debit card from MasterCard or Visa. The solution is secured with multiple layers of encryption and no sensitive data is stored in the phone. The solution is free of charge for the customers and easy for the merchants to implement within their existing shopping and payment systems. Payair is a privately held Swedish company with franchise partners in several markets worldwide. For more information: www.payair.com

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Quotes

A significant proportion of e-commerce is already being done through mobile phones or tablets. With this solution we facilitate the mobile commerce and make it physical. We take e-commerce to print and create a new concept - let's call it P-commerce now that revenue through tablets are classified as T-commerce.
Moon-Suck Song, CEO and founder of Panagora