Best of Brands and Payair opens for mobile commerce in printed media
Fashion chain Best of Brands invests in mobile commerce through advertisements in printed media in co-operation with Swedish Payair and e-commerce expert Panagora. By using Payair´s solution for mobile commerce Best of Brands can now offer customers a new way to buy their clothes - so-called p-commerce - besides the already existing online store and physical stores. The first example of the new trade channel is a printed supplement from Best of Brands distributed together with the Swedish magazine Sofi´s Fashion where you can buy clothes with a mobile phone directly in the ads.Payair is a