Pemamek appoints Fernanda Saldaña as Area Sales Manager for Mexico

Fernanda Saldana brings over a decade of heavy industry experience and extensive expertise in managing automation projects, combining technical know-how with deep market insight.

Pemamek Ltd., a global leader in welding and production automation, has appointed Fernanda Saldaña as Area Sales Manager for Mexico. The new appointment is a strategic move in Pemamek’s commitment to locally serve the Latin American and strenghtens the company’s presence in one of Latin America’s fastest-growing industrial markets.

With over a decade of experience in heavy industry and five years managing automation projects with Pemamek’s partner, IP Grupo, Saldana brings both technical expertise and a deep understanding of the local market.

“Pemamek’s strong vision for the future of welding automation felt like a perfect match,” comments Fernanda Saldaña.

Saldana will focus on supporting customers in key sectors such as energy, heavy equipment, and general manufacturing, where Pemamek’s high-precision robotic welding systems, custom solutions for thick materials, and sustainability-driven technologies are in high demand.

“Mexico is undergoing rapid industrial transformation, and I’m excited to help local manufacturers thrive with tailored automation solutions. My priority is to combine global innovation with fast, localized support and long-term partnerships that drive real value, Saldana adds.”

The appointment highlights Pemamek’s commitment to combining advanced technology with regional insight to help customers stay competitive in a changing industrial landscape.

”Fernanda’s appointment is a strong sign of our long-term commitment to the Latin American market. Her deep industry experience and customer-driven approach are exactly what we need to help manufacturers in Mexico adopt advanced, intelligent welding automation. With her on board, we’re not only strengthening our local presence - we’re enhancing our ability to respond quickly and deliver expert, high-impact solutions,” summarizes Jarmo Pehkonen, Sales Director, Pemamek Oy.

Pemamek Ltd, founded in 1970, is a global welding and production automation leader. With extensive 55-year experience in welding and production automation, Pemamek is dedicated to helping heavy fabrication industries, such as shipbuilding, wind energy, and power generation industry, to raise the level of productivity.

Pemamek is a family-owned limited company with solid finances (AAA-rated company). Today, Pemamek employs 400 personnel at its headquarters and factory in Finland. The company has daughter companies in the USA, Spain, Italy, and Germany, and local sales offices in Brazil, Mexico, Denmark, Czech Republic, and Poland.