CoreMatrix Reports on the Status of CRM and Concludes It is Alive and Thriving Despite Contrary Predictions
New eBrief examines the history of CRM and the business and cultural reasons for its sudden rise, subsequent fall, and remarkable resurrection
Red Bank, N.J., May 16, 2013 – CoreMatrix®, a leading cloud computing consulting company, today announced that after examining the storied history and current status of Customer Relationship Management, that the term CRM, the CRM business process, and CRM technology are very much alive and thriving.
CoreMatrix was motivated to study CRM given that CRM had a meteoric rise and then fall in the minds of customers, the media, the market, and vendors, which begged the question: What is the status of CRM today?
For a time in the mid-2000s CRM got a bad name. There were a number of high-profile and expensive mistakes of businesses implementing CRM software, and it led to vendors trying to distance themselves from the term CRM and inventing other terms.
CoreMatrix Co-Founder Paul Nix said, “Many failed implementations were due to poor adoption strategies and unrealistic expectations about what CRM can or should do, and that many of those mistakes have been addressed by vendors who specialize in helping companies successfully implement CRM and embrace CRM as a business strategy and company-wide culture, rather than simply a technology.”
“What hasn’t changed, and is probably one of the chief reasons that CRM has had such a resurgence, is the need to manage customer relationships and the fact that satisfied customers serve as the foundation of every successful company,” Nix added.
Nix also noted that new cloud-based CRM solutions such as those offered by cloud pioneer Salesforce.com have made CRM more affordable, easy to use, and integrated across key front office functions including sales, marketing and customer service.
To read more about CoreMatrix’s findings on CRM and why more and more organizations are eagerly adopting cloud CRM solutions, read the new CoreMatrix eBrief, ”CRM—Dead or Alive?” (http://www2.corematrix.com/crm-ebrief)
About CoreMatrix Systems
CoreMatrix (www.corematrix.com) is a leading provider of cloud computing consulting, systems integration, custom application development, social strategy execution and managed services for mid-sized to Fortune 500 companies. With experience gained from more than 1,800 cloud computing engagements, CoreMatrix is dedicated to helping customers achieve their objectives and obtain the greatest value from their investments. Customer examples include: American Express® Travel Management Services, 20/20 Companies®, PharmaNet/I3, Wells Real Estate Funds®, Designer Show Warehouse®, Transocean, GTECH®, Bridgestone® and WebMD®.
Contact:
Joan Rothman
914-391-8406
jrothman@corematrix.com
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