CoreMatrix Reports on the Status of CRM and Concludes It is Alive and Thriving Despite Contrary Predictions
New eBrief examines the history of CRM and the business and cultural reasons for its sudden rise, subsequent fall, and remarkable resurrectionRed Bank, N.J., May 16, 2013 – CoreMatrix ®, a leading cloud computing consulting company, today announced that after examining the storied history and current status of Customer Relationship Management, that the term CRM, the CRM business process, and CRM technology are very much alive and thriving. CoreMatrix was motivated to study CRM given that CRM had a meteoric rise and then fall in the minds of customers, the