Pet360 Appoints Jon Roska as VP of Strategic Partner Development
Roska tapped to develop marketing programs that drive increased sales for pet brands
Pet360, Inc. – the leading network of digital resources for pet parents – announced today the appointment of Jon Roska as Vice President of Strategic Partner Development. In this role, Roska will oversee the development and execution of strategic programs that help brands connect with pet parents in new, more impactful ways. Roska founded the company’s longest standing web property – PetFoodDirect.com – in 1997 and most recently served as Pet360’s VP of Merchandising.
“With 17 years of experience in the pet food and supplies industry, few people know the space as well as Jon,” states Rose Hamilton, EVP and Chief Marketing Officer at Pet360. “His knowledge of the marketplace makes him the ideal collaborator for brands looking to educate consumers, increase sales and create loyalty.”
Over the last 18 months, the Pet360 network has grown to include 30 of the top pet websites and now reaches more than 12 million pet parent households per month[1], making Pet360 the number one online pet publisher in the U.S.[2].
“Our team specializes in identifying the best, most effective ways to connect and communicate with pet parents,” states Andrew Zucker, Chief Media Officer at Pet360. “In the months ahead, we’ll be leveraging our expertise to more closely integrate our ecommerce and media businesses and create programs that generate positive brand awareness and ultimately lead to an increase in product sales.”
Pet360’s custom marketing solutions help brands reach, engage and educate a targeted pet parent audience at multiple touch points. Through product promotions, new item introductions and consumer education, Pet360 has helped several of the pet industry’s leading brands increase sales and exceed new customer goals. Additional media services include high impact media, proprietary audience targeting technology, custom editorial solutions, digital advertising and event marketing.
[1] Google Analytics, December 2013
[2] comScore, November 2013
Media Contact: Kelly Lange, 610-234-4114, klange@pet360.com
About Pet360, Inc.
Pet360, Inc. is an integrated media and ecommerce company devoted to everything pets, providing pet parents the trusted information, products and advice they need to raise happy, healthy pets. The Pet360 network is comprised of more than 30 of the top pet websites and reaches over 12 million pet parents per month, making Pet360 the number one online pet publisher in the U.S. Our family of premium brands includes Pet360.com – the most comprehensive online resource for pet parents; petMD.com – the world’s largest digital resource for pet health information; PetFoodDirect.com – the leading online retailer of pet food, medications and supplies; and BlogPaws – the largest professional network of pet bloggers and social media enthusiasts. The company is headquartered outside Philadelphia, PA. For more information, visit www.Pet360Inc.com.
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